Learn how AdvertizeIQ’s data-driven strategies, competitive analysis, and precise ad campaign structure helped a US pet brand achieve over $2.13 million in annual sales with a 4.42 Return on Ad Spend (ROAS).
Brand Overview
Our client, a US-based pet brand, partnered with AdvertizeIQ to overcome stagnating growth and rising ad costs. Through advanced keyword strategies and efficient ad management, we scaled their sales while improving profitability.
Key Challenges
When the brand joined forces with AdvertizeIQ 15 months ago, they faced several significant challenges:
-
High ACOS (34%): Their Advertising Cost of Sales (ACOS) was cutting into profitability.
-
Flat Sales Growth: Monthly sales hovered around $76,000, showing no signs of increase.
-
Competitive Market: Competitors were gaining market share with better keyword targeting and aggressive ad strategies.
Objectives
AdvertizeIQ focused on three main goals:
-
Increase Revenue: Scale monthly sales and grow annual revenue.
-
Reduce ACOS: Lower PPC ACOS below 25% without sacrificing growth.
-
Expand Product Reach: Promote both bestsellers and new launches to diversify product sales.
Data-Driven Strategies
1. Advanced Keyword Strategy & Competitive Analysis
We developed a highly refined keyword strategy, using competitor analysis to stay ahead in the keyword bidding war and capture more market share.
-
Weekly Competitor Insights: We tracked competitor trends and adjusted bids weekly, increasing market share while lowering costs.
-
Keyword Opportunity Targeting: Our data-driven keyword targeting helped achieve a 4.42 ROAS and reduced ACOS to 21.64%.
2. Optimized Ad Campaign Structure
We leveraged past campaign data to optimize ad structures, ensuring that budgets were directed toward the most profitable channels.
-
Day-Parting Optimization: By tracking peak conversion times, we adjusted ad spend throughout the day to maximize ROI.
-
Campaign Control: Our precise campaign structure allowed real-time adjustments based on performance, delivering $67,339 in ad-driven sales for August alone.
3. Listing Optimization & Organic Growth
Beyond paid strategies, we used sales performance data to optimize product listings, driving better organic rankings and conversion rates.
-
Improved Organic Rankings: Optimization efforts reduced reliance on ads and boosted organic traffic.
-
Total ACOS Drop to 14%: Stronger organic visibility helped lower total ACOS as the brand shifted to a more balanced growth model.
4. Balanced Strategy: Bestsellers & New Launches
We supported new product launches while maintaining strong sales for bestsellers, using campaign data to balance product promotion across multiple categories.
- Record-Breaking Sales: The brand generated over $310,000 during Black Friday/Cyber Monday, a result of promoting both bestsellers and new launches effectively.
Notable Results Over 15 Months
1. 140% Increase in Monthly Sales
-
Starting Monthly Sales: $76,000
-
August Monthly Sales: $178,132
-
Consistent Growth: Sales grew 16.9% month-over-month in August.
2. Annual Revenue
-
Projected Yearly Revenue: $2.13 million based on recent performance.
3. Significant ACOS Reduction
-
Starting PPC ACOS: 34%
-
Current PPC ACOS: 21.64% (August)
-
August PPC Sales: $67,339 from $14,570 in ad spend.
4. Total ACOS Performance
-
Latest Total ACOS: 14% (August), highlighting efficient ad spending and increased organic traffic.
5. Black Friday/Cyber Monday Success
-
Sales: Over $310,000 in two days, leveraging both paid and organic strategies.
6. Profitability Metrics
-
Net Profit for August: $47,487, a 35.8% increase from July.
Detailed Revenue Growth Breakdown
1. Recent 3-Month Performance
-
June: $135,991 in sales
-
July: $152,363 in sales
-
August: $178,132 in sales
-
Average Monthly Sales: $155,495 over the last 3 months, reflecting steady growth.
2. Ad Spend Efficiency
-
June: $12,862
-
July: $15,046
-
August: $16,051
-
Average Monthly Ad Spend: $14,653, highlighting cost control even as sales increased.
3. Annual Sales & Profit Projections
-
Projected Annual Revenue: $2.13 million based on recent performance.
-
Annual Profit Projection: The brand is on track to achieve over $500,000 in annual profit, reflecting a balance between growth and profitability.
Conclusion
AdvertizeIQ’s data-driven approach to keyword targeting, ad optimization, and campaign management led to consistent revenue growth and improved ad efficiency for this US pet brand. By leveraging advanced analytics and proprietary processes, we helped the brand achieve:
-
A 140% increase in monthly sales over 15 months, reaching $178,132 in the most recent month.
-
A PPC ACOS reduction from 34% to 21.64%, enhancing profitability while sustaining growth.
-
Record-breaking sales during Black Friday/Cyber Monday, with over $310,000 in revenue.
-
Annual sales exceeding $2.13 million, with an optimized ad strategy maintaining a 4.42 ROAS.
-
A 14% Total ACOS, reflecting stronger organic growth and more efficient ad spending.
AdvertizeIQ’s precise keyword opportunities, ad spend optimization, and listing improvements have positioned this pet brand for continued success. Our combination of data-backed decisions, competitive analysis, and effective campaign execution has set the brand on a trajectory for sustained growth and long-term profitability.