Discover how our tailored strategies led to a 112% revenue increase and significantly improved ad efficiency for a sustainable brand on Amazon UK and US.
Brand Introduction
Our client, a European eco-friendly brand, creates sustainable, plastic-free alternatives for everyday products. Despite having strong values and a solid product range, the brand struggled to scale its ecommerce presence on Amazon UK (their primary market) and Amazon US (their secondary market). They partnered with AdvertizeIQ to drive growth while maintaining a sustainable advertising strategy.
Key Challenges
When the brand approached AdvertizeIQ, they faced several critical challenges:
High PPC ACOS (41%): Their high Pay-Per-Click (PPC) Advertising Cost of Sales (ACOS) was eating into profitability.
Stagnant Revenue: Monthly sales were stuck at $27,300, with little to no growth.
Low Organic Sales: Under-optimized product listings led to lower conversion rates and heavy reliance on paid advertising.
PPC Budget Constraints: The brand wanted to grow while keeping PPC ACOS under 20%.
Our Objectives
Our strategy focused on two main goals:
Increase Revenue: Boost monthly sales and enhance brand visibility on both Amazon UK and US.
Lower PPC ACOS: Bring PPC ACOS below 20% while improving overall ad efficiency and driving organic growth.
The Results After 15 Months
112% Revenue Increase: Monthly sales grew from $27,300 to $57,900.
47% Reduction in PPC ACOS: PPC ACOS dropped from 41% to 21.8%.
14% Total ACOS: Improved organic growth reduced total ad spend as a percentage of sales.
$12,600 Monthly Ad Spend: Aligned ad spend with sales growth and ACOS goals.
Our Approach
1. Comprehensive Campaign Strategy
We implemented and optimized a mix of Sponsored Product, Sponsored Brand, and Sponsored Video campaigns across Amazon UK and US to capture different customer segments.
Full-Funnel Ad Strategy: We reached customers at every stage of the buying process, from awareness to conversion, using a diverse ad mix.
Refined Keyword Targeting: Advanced keyword research helped us identify high-converting search terms that improved return on ad spend.
2. PPC ACOS Reduction
Reducing PPC ACOS from 41% to the target of 20% was a primary focus. Through continuous optimization, we brought it down to 21.8%, making ad spend more efficient.
- Targeted ACOS Reduction: We reallocated budget to high-ROI keywords and campaigns, cutting ACOS from 41% to 21.8%.
3. Listing Optimization & Conversion Rate Improvement
We worked closely with the brand to improve product listings, which increased conversion rates and contributed to stronger organic growth.
Organic Sales Growth: Listing optimization improved search rankings, reducing dependence on paid ads.
Total ACOS Down to 14%: Thanks to increased organic visibility, the brand’s total ACOS dropped to 14% in the final month.
4. Revenue Growth Strategies
In addition to lowering ACOS, we focused on consistent revenue growth. By enhancing visibility and driving higher traffic, we achieved substantial revenue increases.
- 112% Revenue Growth: Revenue jumped from $27,300 to $57,900 over 15 months due to a combination of paid advertising, organic growth, and conversion optimization.
Notable Milestones
112% Revenue Increase: Monthly revenue more than doubled, from $27,300 to $57,900.
47% PPC ACOS Reduction: Brought PPC ACOS down from 41% to 21.8%, close to the 20% target.
14% Total ACOS: Listing optimization and improved organic ranking lowered Total ACOS to just 14%.
Successful Multi-Channel Campaigns: Sponsored Product, Sponsored Brand, and Sponsored Video campaigns played a key role in driving growth on Amazon UK and US.
Client Satisfaction
The client was highly satisfied with the results, especially the significant revenue growth and reduced PPC costs. AdvertiseIQ’s ability to balance both paid and organic performance ensured the brand could scale sustainably across Amazon UK and US.
AdvertiseIQ’s Expertise
At AdvertiseIQ, we specialize in helping brands achieve sustainable growth on Amazon. By focusing on both paid advertising and organic growth, we deliver long-term, profitable results. Whether your goal is to lower ACOS, increase revenue, or optimize listings, our tailored solutions are designed to drive success.
Ready to Grow Your Brand on Amazon?
Contact AdvertiseIQ today to start your journey.
