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Discover how our tailored strategies led to a 112% revenue increase and significantly improved ad efficiency for a sustainable brand on Amazon UK and US.

Brand Introduction

Our client, a European eco-friendly brand, creates sustainable, plastic-free alternatives for everyday products. Despite having strong values and a solid product range, the brand struggled to scale its ecommerce presence on Amazon UK (their primary market) and Amazon US (their secondary market). They partnered with AdvertizeIQ to drive growth while maintaining a sustainable advertising strategy.

Key Challenges

When the brand approached AdvertizeIQ, they faced several critical challenges:

Our Objectives

Our strategy focused on two main goals:

The Results After 15 Months

Our Approach

1. Comprehensive Campaign Strategy

We implemented and optimized a mix of Sponsored Product, Sponsored Brand, and Sponsored Video campaigns across Amazon UK and US to capture different customer segments.

2. PPC ACOS Reduction

Reducing PPC ACOS from 41% to the target of 20% was a primary focus. Through continuous optimization, we brought it down to 21.8%, making ad spend more efficient.

3. Listing Optimization & Conversion Rate Improvement

We worked closely with the brand to improve product listings, which increased conversion rates and contributed to stronger organic growth.

4. Revenue Growth Strategies

In addition to lowering ACOS, we focused on consistent revenue growth. By enhancing visibility and driving higher traffic, we achieved substantial revenue increases.

Notable Milestones

Client Satisfaction

The client was highly satisfied with the results, especially the significant revenue growth and reduced PPC costs. AdvertiseIQ’s ability to balance both paid and organic performance ensured the brand could scale sustainably across Amazon UK and US.

AdvertiseIQ’s Expertise

At AdvertiseIQ, we specialize in helping brands achieve sustainable growth on Amazon. By focusing on both paid advertising and organic growth, we deliver long-term, profitable results. Whether your goal is to lower ACOS, increase revenue, or optimize listings, our tailored solutions are designed to drive success.

Ready to Grow Your Brand on Amazon? 

Contact AdvertiseIQ today to start your journey.

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