Unlock the strategies that led to triple-digit growth and optimized profitability for an emerging ecommerce brand.
Brand Introduction
Our client, a fast-growing outdoor recreation brand, needed help scaling their ecommerce presence, particularly on Amazon. They aimed to attract new customers, strengthen their online brand, and achieve sustainable growth—all while keeping ad spending lean.
Key Obstacles We Overcame
When the brand partnered with AdvertizeIQ, they faced several hurdles:
Low Organic Sales: The brand was struggling to gain traction on Amazon.
Limited Advertising Experience: Minimal experience with Amazon’s ad platform led to missed opportunities.
Low Conversion Rates: Despite high-quality products, their listings weren’t converting.
Profitability Concerns: They needed to boost sales while staying profitable on a tight ad budget.
Highly Competitive Market: Saturation in their category made it tough to stand out without strategic advertising.
AdvertizeIQ’s Mission
We focused on two key objectives:
Boost Sales and Revenue: Generate significant growth in sales while maximizing profitability.
Establish Brand Authority on Amazon: Position the client as a leader in their niche over the long term.
Key Results in 7 Months:
300% Revenue Growth: Tripled monthly revenue.
7x Return on Ad Spend (ROAS): Achieved high efficiency, far exceeding industry standards.
Over 50% Improvement in Conversion Rates: Optimized product listings increased conversions dramatically.
50% Reduction in Advertising Cost of Sales (ACOS): Reduced ACOS while scaling revenue.
Record-Breaking Daily Sales: Helped the client achieve their highest-ever daily sales volume.
Our Approach
1. Optimized Product Listings
We revamped the client’s product listings through detailed keyword research and enhanced content.
50% Increase in Conversion Rates: Improved listings turned more visitors into buyers.
SEO Enhancement: Targeted keywords helped the brand outperform competitors in a saturated market.
2. Strategic Campaign Structuring
We implemented a tailored mix of Sponsored Product, Sponsored Brand, and Sponsored Display ads to ensure the client’s products reached the right audience.
ROAS of 7x: Our finely-tuned campaigns delivered exceptional value.
New Campaign Types Introduced: Included video ads and defensive campaigns to fend off competitors
3. Cost-Efficient Scaling
We focused on keeping the ACOS under 30%. Through continuous optimization, we eventually brought it down to less than 15%.
- 50% Reduction in ACOS: Profitability improved alongside revenue growth, ensuring long-term sustainability.
Milestones Achieved
300% Revenue Growth: Monthly revenue more than tripled over 7 months.
Record-Breaking Sales Day: Highest-ever daily sales volume achieved during the campaign.
Advertising Efficiency: Managed ad spend while increasing market share without overshooting the budget.
The AdvertiseIQ Difference
At AdvertizeIQ, our success comes from:
Data-Driven Decisions: Our strategies are grounded in data and backed by industry experience.
Tailored Solutions: We customize each approach to meet specific client needs.
Sustainable Profitability: We prioritize long-term profitability over short-term gains.
Client Satisfaction
The client exceeded their revenue goals and was particularly impressed with the sustained profitability. The combination of rapid growth and strong market positioning solidified their trust in AdvertizeIQ.
Want Similar Results?
AdvertizeIQ helps brands achieve rapid, sustainable growth—even in competitive markets. Whether you’re looking to scale on Amazon, improve conversion rates, or optimize ad spend, our data-driven strategies will deliver results.
Contact us today to accelerate your brand’s success.
